Adaptive Shield is a fast growing cybersecurity startup and already an industry leader in the emerging SaaS Security Posture Management market. Offices are located in Tel Aviv with remote working options.
We are looking for a talented and self-driven individual to take ownership of and expand our PPC, Demand Gen programs and Marketing Automation. You will be managing our relationship with our PPC agency, developing new strategies to generate demand, delving into the results, expanding our activities and contributing to a kick-ass marketing team. You’ll be working in an awesome and intimate team with options for growth as the company expands and develops.
- Monitor and analyse the effectiveness of the campaign to hit and exceed the team’s KPIs
- Manage all PPC aspects from management to creation and optimisation
- Conduct market research to identify new growth opportunities. Plan, launch, test and optimise new demand generation marketing campaigns and initiatives
- Initiate and manage the production of marketing assets (LPs, banners, etc.) and A/B testing of new creatives
- Marketing automation management of our Marketing platform, CRM and the SDR tech stack
- Hands-on experience managing B2B PPC campaigns and B2B leads management (3-5 years). Experience in cybersecurity is an advantage
- Experience with paid ads across Google, LinkedIn, Facebook, Quora, Reddit and others
- Ability to delve into data reports and present this
- Hubspot and Salesforce experience - advantage
- Tech savvy and quick to learn new systems