Content Specialist / Product Marketing Manager

Looking for a creative, tech savvy writer to play a key role in building our product positioning, brand storytelling, content machine, and go-to-market. You will manage the development of the materials needed to that end, taking marketing assets from ideation to execution.  

 

How do you know this role is right for you?

  • You have a deep understanding and enjoy working in the B2B tech field
  • You are creative when it comes to your work
  • You love to write and find the right way to communicate the story and vision


More about us: Adaptive Shield is a fast growing cybersecurity startup and already an industry leader in the emerging SaaS Security Posture Management market. Our culture is defined by great people with deep knowledge, integrity and respect for one another. Offices are located in Tel Aviv with remote working options

 

Responsibilities:

  • Listen critically to stakeholders and to the market and craft thought leadership content
  • Brainstorm, research, and build marketing assets of all types (whitepapers, case studies, blogs, webinar, sales collateral, surveys, research, etc.) for market education, brand awareness, and lead generation
  • Manage external writers 
  • Develop social media posts and contribute to the company voice 


Requirements:

  • Native English speaker 
  • 3+ experience in content or product marketing role (MUST)
  • Experience in hi-tech industry (if in cybersecurity - advantage)
  • Excellent verbal & written communication skills
  • Familiarity with B2B social media 
  • Creative, methodical and organized